Project Overview

GGC is an independently operated Minecraft community with a visual identity built around a pixel pigeon mascot. Over several years, the project has expanded across community events, anniversary campaigns, digital graphics, printed materials, and physical merchandise.

Role:

Founder & Designer

Audience:

Members of the GGC gaming community

Tools:

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Deisgn Areas:

Visual Identity

Event Graphics

Pixel Illustration

Merchandise

Mascot Development

The GGC logo originated from the name of the server. In Chinese, “Gugu” represents the cooing sound of a pigeon, which led me to choose a pigeon as the central visual element of the identity.

The first version of the logo was used for approximately three months. As the visual identity of the server developed, I realized that its original illustration style did not fully align with Minecraft’s pixel-based visual language. I therefore redesigned the logo while retaining the pigeon as its core element, translating it into pixel art and developing a color palette inspired by the natural colors of real pigeons.

When the identity was later applied to physical merchandise, I noticed that some of the colors did not reproduce consistently across different materials and printing methods. This led me to refine and standardize the palette, resulting in the current version of the GGC logo.

A combination of structured display type and handwritten lettering

creates a balance between the game’s digital environment and

GGC’s playful community personality.

Typography

Primary

Expressive

Pixel Typography

Used on the GGC website and game-related graphics to reflect Minecraft’s pixel-based visual language and create a more seamless connection between the brand and the in-game experience.

Handwritten Typography

Used for anniversary campaigns, holiday graphics, and community-focused messages to create
a warmer, more playful, and approachable tone.